{"id":190,"date":"2025-04-23T11:17:32","date_gmt":"2025-04-23T11:17:32","guid":{"rendered":"https:\/\/formations.lilith134.fr\/?page_id=190"},"modified":"2025-04-26T18:21:32","modified_gmt":"2025-04-26T18:21:32","slug":"formations-reserve","status":"publish","type":"page","link":"https:\/\/formations.lilithbaie.fr\/?page_id=190","title":{"rendered":"Formations r\u00e9serve"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Roboto Condensed|700||on|||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;40px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Toutes les formations de communication visuelle<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;90%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Roboto Condensed|700||on|||||&#8221; custom_margin=&#8221;||6px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Formations WEB<\/h2>\n<p>[\/et_pb_text][et_pb_toggle title=&#8221;WEB. 1# Redimensionner une image destin\u00e9e au Web&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_font=&#8221;Roboto Condensed|700|||||||&#8221; title_font_size=&#8221;20px&#8221; custom_margin=&#8221;||1%||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><b>B.1#<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Traitement d\u2019une image pour le web <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">_<\/span><b>Le redimensionnement<\/b><\/p>\n<p><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Une image redimensionn\u00e9e \u00e0 la bonne taille aide \u00e0 optimiser <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">le chargement d\u2019une page web.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Objectifs p\u00e9dagogiques:<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u00e9finir une\u00a0 licence d\u2019image<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Relever les mesures d\u2019une image sur un site internet<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Redimensionner une image<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Pr\u00e9requis:<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00catre entrepreneurs et d\u00e9sireux d\u2019optimiser le temps de chargement <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">des pages web de son site CMS<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoir une app\u00e9tence pour l\u2019outil informatique<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Contenus du programme de formation:<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b>JOUR 1\/2<\/b><\/p>\n<p><b>Bloc 1. Les images :<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Le temps de chargement d\u2019une page web<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les diff\u00e9rences fonctionnelles entre une image payante <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">et une image gratuite. L\u2019impact sur la communication <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">et le r\u00e9f\u00e9rencement<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les diff\u00e9rentes plateformes de t\u00e9l\u00e9chargement d\u2019images. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">O\u00f9 trouver les images \u00e0 licence libre ?<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comment conna\u00eetre les mesures et le poids d\u2019une image <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">destin\u00e9e \u00e0 un CMS ?<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&gt; Test (quizz rapide)<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Bloc 2. Redimensionner une image<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comment recadrer et exporter une image avec Adobe Express ?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comprendre le rapport poids\/taille<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>M\u00e9thode et moyens p\u00e9dagogiques:<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b>Apports th\u00e9oriques.<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Circonscrire les caract\u00e9ristiques techniques d\u2019une image destin\u00e9e au web\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Modalit\u00e9s d\u2019\u00e9valuation.<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c9tablir un auto-diagnostic sur la taille et le poids de ses images <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">charg\u00e9es sur son site.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">R\u00e9aliser le redimensionnement d\u2019une image et l\u2019exporter.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Avantages de cette formation.<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimiser partiellement le temps de chargement de ses pages web (CMS)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offre la possibilit\u00e9 d\u2019acqu\u00e9rir une comp\u00e9tence compl\u00e9mentaire en devenant le gestionnaire des images de son site.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Dur\u00e9e.<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">1\/2 journ\u00e9e &#8211; 2 blocs.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Co\u00fbt.<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">428\u20ac (ou 535\u20ac avec ta marge de 20%)<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Lieu et accessibilit\u00e9.<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sur le lieu de travail du stagiaire\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b><\/p>\n<p><\/b><\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;WEB. 2# Cr\u00e9er la structure de son site&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_font=&#8221;Roboto Condensed|700|||||||&#8221; title_font_size=&#8221;20px&#8221; custom_margin=&#8221;||1%||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><b>B.2#<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cr\u00e9er la structure de son site<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">En 3\u00a0 jours de formations, vous apprendrez les fondamentaux de la cr\u00e9ation d\u2019un site vitrine. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Vous saurez mettre en forme une page d\u2019accueil.<\/span><span style=\"font-weight: 400;\"><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><b>Objectifs p\u00e9dagogiques:<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comprendre la diff\u00e9rences entre un site vitrine et e-commerce<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Installer WordPress et une template<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Savoir construire un site avec un CMS\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Pr\u00e9requis:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00a0Ce module s\u2019adresse aux entreprises d\u00e9sireuse de cr\u00e9er <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">et de g\u00e9rer leur site CMS (WordPress)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoir une app\u00e9tence pour l\u2019outil informatique<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoir suivi la formation \u201cLe traitement d\u2019une image pour le web\u201d<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Cont<\/b><b>en<\/b><b>us du programme de formation:<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b>JOUR 1<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b>Bloc 1. Conna\u00eetre l\u2019\u00e9cosyst\u00e8me d\u2019un site internet :<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nom de domaine, h\u00e9bergement et s\u00e9curit\u00e9 SSL<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les diff\u00e9rents prestataires du domaine du site Web<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La diff\u00e9rence entre un CMS et un site cod\u00e9 from scratch<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La diff\u00e9rence entre un site vitrine et un site e commerce<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Le site responsive<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Le RGPD<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La sauvegarde<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&gt; Test (quizz rapide)<\/span><span style=\"font-weight: 400;\"><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Bloc 2. Comprendre l\u2019ergonomie d\u2019un site<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les diff\u00e9rentes parties d\u2019un site vitrine ?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comment se structure une page web ?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quel est le r\u00f4le des balises Hn ?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comprendre le r\u00f4le d\u2019une ligne graphique<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&gt; Test (quizz rapide)<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Bloc 3. Comprendre en pratiquant le CMS WordPress :<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Installer WordPress chez un h\u00e9bergeur<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Installer la template Divi et d\u00e9finir son fonctionnement<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cr\u00e9er la page d\u2019accueil<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&gt; structure (sans design), contenu<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>JOUR 2<\/b><\/p>\n<p><b><br \/><\/b><b>Bloc 3 (suite). Comprendre en pratiquant le CMS WordPress :<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cr\u00e9er la page d\u2019accueil<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&gt; structure (sans design), contenu<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&gt; mots cl\u00e9 principal et champ lexical<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cr\u00e9er son contenu \u00e9ditorial avec Chat GPT<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>JOUR 3<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b>Bloc 4. Prise en main de la page d\u2019accueil :<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Param\u00e9trage de la page d\u2019accueil<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Param\u00e9trer les fonctionnalit\u00e9s fondamentales de son site CMS<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Bloc 5. Finalisation :<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Check point et rem\u00e9diation globale<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>M\u00e9thode et moyens p\u00e9dagogiques:<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b>Apports th\u00e9oriques avec analyse de documents <\/b><b><br \/><\/b><b>remis au stagiaire.<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mise en valeur de l\u2019exp\u00e9rience v\u00e9cue<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Phases de cours magistraux et de TD<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Modalit\u00e9s d\u2019\u00e9valuation.<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c9tablir un auto-diagnostic de sa propre structure <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u00e0 partir des \u00e9l\u00e9ments d\u00e9livr\u00e9s<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Construire l\u2019\u00e9bauche d\u2019une page d\u2019accueil<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Avantages de cette formation.<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Permet au stagiaire d\u2019\u00eatre autonome dans la gestion de son site.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offre la possibilit\u00e9 d\u2019acqu\u00e9rir les comp\u00e9tences n\u00e9cessaires pour solliciter <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">des prestataires adapt\u00e9s \u00e0 leurs demandes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ne pas se faire l\u00e9ser par les d\u00e9marchages<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Dur\u00e9e.<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">3 journ\u00e9es individualis\u00e9es et 5 blocs.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Co\u00fbt.<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">2571\u20ac (ou 32131,75\u20ac avec ta marge de 20%)<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Lieu et accessibilit\u00e9.<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sur le lieu de travail du stagiaire<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b><\/b><\/p>\n<p><b> <\/b><\/p>\n<p><b><\/b><\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;WEB. 3# R\u00e9diger le contenu de son site \u00e0 l\u2019aide de l\u2019 IA ChatGPT&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_font=&#8221;Roboto Condensed|700|||||||&#8221; title_font_size=&#8221;20px&#8221; custom_margin=&#8221;||1%||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><b>B.3#<\/b><\/p>\n<p><span style=\"font-weight: 400;\">R\u00e9diger le contenu de son site<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u00e0 l\u2019aide de l\u2019 IA ChatGPT<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Chat GPT est un outil incontournable pour optimiser votre temps<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> de r\u00e9daction sur vos pages web.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Objectifs p\u00e9dagogiques:<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">R\u00e9diger le contenu de pages Web d\u2019un site CMS WordPress<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">R\u00e9aliser des prompts cibl\u00e9s SEO sur ChatGPT<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Pr\u00e9requis:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ce module s\u2019adresse aux entreprises d\u00e9sirant composer <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">un contenu efficace sur les pages de leur site web<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoir un site web CMS WordPress ou autre<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoir une app\u00e9tence pour l\u2019outil informatique<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Contenus du programme de formation:<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b>1 JOURN\u00c9E<\/b><b><\/p>\n<p><\/b><\/p>\n<p><b>Bloc 1. \u00c9crire des prompts pour Chat GPT d\u00e9di\u00e9s au SEO d\u2019un site<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comment fonctionne ChatGPT<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comprendre la structure d\u2019un prompt<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Appr\u00e9hender un prompt d\u00e9di\u00e9 au SEO de pages Web<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&gt; Test (quizz rapide)<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Bloc 2. Travaux dirig\u00e9s<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u00e9gager les mots de son site avec Chat GPT<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u00e9gager les probl\u00e9matiques de sa cible avec Chat GPT<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">R\u00e9diger le contenu d\u2019une page web (page d\u2019accueil)<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>M\u00e9thode et moyens p\u00e9dagogiques:<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b>Apports th\u00e9oriques<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mise en valeur de l\u2019exp\u00e9rience v\u00e9cue,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Appr\u00e9hender l\u2019IA Chat GPT et l\u2019\u00e9criture de prompts<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> dans une d\u00e9marche de communication.<\/span><\/li>\n<\/ul>\n<p><b>Modalit\u00e9s d\u2019\u00e9valuation.<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c9tablir un auto-diagnostic de son propre r\u00e9dactionnel de pages web\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">R\u00e9diger le contenu de la page d\u2019accueil de son site web CMS<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Avantages de cette formation.<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">En utilisant Chat GPT, vous optimiserez votre temps de r\u00e9daction.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vous d\u00e9gagerez les probl\u00e9matiques de votre cible que vous int\u00e9grez sur vos pages web.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Dur\u00e9e.<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">1 journ\u00e9e individualis\u00e9e et 2 blocs.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>Co\u00fbt.<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">857\u20ac (ou 1071,25\u20ac avec ta marge de 20%)<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Lieu et accessibilit\u00e9.<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sur le lieu de travail du stagiaire<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;WEB. 4# Cr\u00e9er son site vitrine&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_font=&#8221;Roboto Condensed|700|||||||&#8221; title_font_size=&#8221;20px&#8221; custom_margin=&#8221;||1%||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><b>B.4#<\/b> <span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Cr\u00e9er la structure de son site vitrine<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">En 5\u00a0 jours de formations, vous approfondirez les fondamentaux de la cr\u00e9ation d\u2019un site vitrine sur le CMS WordPress. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Vous avez d\u00e9j\u00e0 r\u00e9alis\u00e9 votre page d\u2019accueil. Avec ce stage, vous construirez <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">les pages ayant les th\u00e9matiques suivantes :<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&#8211; A propos<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&#8211; Mes prestations<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&#8211; Contact<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&#8211; Mentions l\u00e9gales<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&#8211; Politiques de confidentialit\u00e9<\/span><span style=\"font-weight: 400;\"><\/p>\n<p><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Objectifs p\u00e9dagogiques:<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comprendre l\u2019\u00e9cosyst\u00e8me d\u2019un site vitrine<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00a0Construire son site vitrine<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">R\u00e9aliser le contenu de son site vitrine<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Pr\u00e9requis:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ce module s\u2019adresse aux entreprises d\u00e9sireuse de cr\u00e9er <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">et de g\u00e9rer leur site CMS (WordPress)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoir une app\u00e9tence pour l\u2019outil informatique<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoir suivi la formation \u201cR\u00e9diger le contenu de son site<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u00e0 l\u2019aide de l\u2019 IA ChatGPT\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoir suivi la formation \u201cLe traitement d\u2019une image pour le web\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoir suivi la formation \u201cCr\u00e9er la structure de son site\u201d<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Cont<\/b><b>en<\/b><b>us du programme de formation:<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b>JOUR 1<\/b><\/p>\n<p><b>Bloc 1. Constat personnalis\u00e9 :<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Le site existant poss\u00e8de t-il des \u00e9l\u00e9ments coh\u00e9rents:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&#8211; un nom de domaine<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&#8211; h\u00e9bergement et s\u00e9curit\u00e9 SSL<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&#8211; des balises Hn <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&#8211; une page d\u2019accueil fonctionnelle et responsive<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Bloc 2. Comprendre en pratiquant le CMS WordPress :<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>D\u00e9finir l\u2019architecture de son site CMS <\/b><b><br \/><\/b><span style=\"font-weight: 400;\">&gt; D\u00e9finir les diff\u00e9rentes parties d\u2019un site vitrine<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Construire l\u2019architecture de son site CMS <\/b><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&gt; Cr\u00e9ation du footer et des deux pages ancr\u00e9es \u201cMentions l\u00e9gales\u201d et \u201cPolitique de confidentialit\u00e9s\u201d<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>JOUR 2<\/b><\/p>\n<p><b><br \/><\/b><b>Bloc 2 (suite). Comprendre en pratiquant le CMS WordPress :<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Construire l\u2019architecture de son site CMS <\/b><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&gt; Cr\u00e9ation de la structure de la page \u201cA propos\u201d <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&gt; Cr\u00e9ation du contenu textuel (aid\u00e9 par Chat GPT)<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&gt; Choix des mots cl\u00e9 principal et champ lexical (aid\u00e9 pr Chat GPT)<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&gt; S\u00e9lectionner et int\u00e9grer des visuels<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>JOUR 3<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b>Bloc 2 (suite). Comprendre en pratiquant le CMS WordPress :<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Construire l\u2019architecture de son site CMS <\/b><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&gt; Cr\u00e9ation de la structure de la page \u201cMes prestations\u201d <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&gt; Cr\u00e9ation du contenu textuel (aid\u00e9 par Chat GPT)<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&gt; Choix des mots cl\u00e9 principal et champ lexical (aid\u00e9 pr Chat GPT)<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&gt; S\u00e9lectionner et int\u00e9grer des visuels<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>JOUR 4<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b>Bloc 2 (suite). Comprendre en pratiquant le CMS WordPress :<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Construire l\u2019architecture de son site CMS <\/b><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&gt; Cr\u00e9ation de la structure de la page \u201cContact\u201d <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&gt; S\u00e9lectionner et int\u00e9grer des visuels<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Bloc 3. Comprendre et installer les extensions essentielles :<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Formulaire de contact<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimisation de chargement<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sauvegarde<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Antispam<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">R\u00e9f\u00e9rencement<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>JOUR 5<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b>Bloc 4. Bilan et rem\u00e9diation :<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Point sur les acquis<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rem\u00e9diation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Check point<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>M\u00e9thode et moyens p\u00e9dagogiques:<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b>Apports th\u00e9oriques avec analyse de documents remis au stagiaire.<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mise en valeur de l\u2019exp\u00e9rience v\u00e9cue<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Phases de cours frontaux et TP<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Modalit\u00e9s d\u2019\u00e9valuation.<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c9tablir un auto-diagnostic de sa propre structure \u00e0 partir <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">des \u00e9l\u00e9ments d\u00e9livr\u00e9s<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Construire 5 pages sur WordPress<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Avantages de cette formation.<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Permet au stagiaire d\u2019\u00eatre autonome dans la gestion de son site.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offre la possibilit\u00e9 d\u2019acqu\u00e9rir les comp\u00e9tences n\u00e9cessaires pour solliciter des prestataires adapt\u00e9s \u00e0 leurs demandes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ne pas se faire l\u00e9ser par les d\u00e9marchages<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Dur\u00e9e.<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">5 journ\u00e9es individualis\u00e9es et 4 blocs.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>Co\u00fbt.<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">3000\u20ac (ou 3750\u20ac avec ta marge de 20%)<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Lieu et accessibilit\u00e9.<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sur le lieu de travail du stagiaire<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;WEB. 5# Habiller son site vitrine&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_font=&#8221;Roboto Condensed|700|||||||&#8221; title_font_size=&#8221;20px&#8221; custom_margin=&#8221;||1%||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><b>B.5#<\/b> <span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Habiller la structure de son site vitrine<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">En 3\u00a0 jours de formations, vous apprendrez les fondamentaux de la cr\u00e9ation d\u2019un site vitrine. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Vous avez d\u00e9j\u00e0 r\u00e9alis\u00e9 votre une page d\u2019accueil.<\/span><span style=\"font-weight: 400;\"><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><b>Objectifs p\u00e9dagogiques:<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comprendre l\u2019\u00e9cosyst\u00e8me d\u2019un site vitrine<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00a0Construire son site vitrine<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">R\u00e9aliser le contenu de son site vitrine<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Pr\u00e9requis:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ce module s\u2019adresse aux entreprises d\u00e9sireuse de cr\u00e9er <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">et de g\u00e9rer leur site CMS (WordPress)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoir une app\u00e9tence pour l\u2019outil informatique<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoir suivi la formation \u201cR\u00e9diger le contenu de son site<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u00e0 l\u2019aide de l\u2019 IA ChatGPT\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoir suivi la formation \u201cLe traitement d\u2019une image pour le web\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoir suivi la formation \u201cCr\u00e9er la structure de son site\u201d<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Cont<\/b><b>en<\/b><b>us du programme de formation:<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b>JOUR 1<\/b><\/p>\n<p><b>Bloc 1. Constat personnalis\u00e9 :<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Le site existant poss\u00e8de t-il des \u00e9l\u00e9ments coh\u00e9rents:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&#8211; un nom de domaine<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&#8211; h\u00e9bergement et s\u00e9curit\u00e9 SSL<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&#8211; des balises Hn <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&#8211; une page d\u2019accueil fonctionnelle et responsive<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Bloc 2. Comprendre en pratiquant le CMS WordPress :<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>D\u00e9finir l\u2019architecture de son site CMS <\/b><b><br \/><\/b><span style=\"font-weight: 400;\">&gt; D\u00e9finir les diff\u00e9rentes parties d\u2019un site vitrine<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Construire l\u2019architecture de son site CMS <\/b><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&gt; Cr\u00e9ation du footer et des deux pages ancr\u00e9es \u201cMentions l\u00e9gales\u201d et \u201cPolitique de confidentialit\u00e9s\u201d<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>JOUR 2<\/b><\/p>\n<p><b><br \/><\/b><b>Bloc 2 (suite). Comprendre en pratiquant le CMS WordPress :<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Construire l\u2019architecture de son site CMS <\/b><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&gt; Cr\u00e9ation de la structure de la page \u201cA propos\u201d <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&gt; Cr\u00e9ation du contenu textuel (aid\u00e9 par Chat GPT)<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&gt; Choix des mots cl\u00e9 principal et champ lexical (aid\u00e9 pr Chat GPT)<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&gt; S\u00e9lectionner et int\u00e9grer des visuels<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>JOUR 3<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b>Bloc 2 (suite). Comprendre en pratiquant le CMS WordPress :<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Construire l\u2019architecture de son site CMS <\/b><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&gt; Cr\u00e9ation de la structure de la page \u201cMes prestations\u201d <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&gt; Cr\u00e9ation du contenu textuel (aid\u00e9 par Chat GPT)<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&gt; Choix des mots cl\u00e9 principal et champ lexical (aid\u00e9 pr Chat GPT)<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&gt; S\u00e9lectionner et int\u00e9grer des visuels<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>JOUR 4<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b>Bloc 2 (suite). Comprendre en pratiquant le CMS WordPress :<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Construire l\u2019architecture de son site CMS <\/b><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&gt; Cr\u00e9ation de la structure de la page \u201cContact\u201d <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&gt; S\u00e9lectionner et int\u00e9grer des visuels<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Bloc 3. Comprendre et installer les extensions essentielles :<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Formulaire de contact<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimisation de chargement<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sauvegarde<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Antispam<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">R\u00e9f\u00e9rencement<\/span><span style=\"font-weight: 400;\"><\/span><\/li>\n<\/ul>\n<p><b>JOUR 5<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b>Bloc 4. Bilan et rem\u00e9diation :<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Point sur les acquis<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rem\u00e9diation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Check point<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>M\u00e9thode et moyens p\u00e9dagogiques:<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b>Apports th\u00e9oriques avec analyse de documents remis au stagiaire.<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mise en valeur de l\u2019exp\u00e9rience v\u00e9cue<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Phases de cours frontaux et TP<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Modalit\u00e9s d\u2019\u00e9valuation.<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c9tablir un auto-diagnostic de sa propre structure \u00e0 partir <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">des \u00e9l\u00e9ments d\u00e9livr\u00e9s<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Construire 5 pages sur WordPress<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Avantages de cette formation.<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Permet au stagiaire d\u2019\u00eatre autonome dans la gestion de son site.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offre la possibilit\u00e9 d\u2019acqu\u00e9rir les comp\u00e9tences n\u00e9cessaires pour solliciter des prestataires adapt\u00e9s \u00e0 leurs demandes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ne pas se faire l\u00e9ser par les d\u00e9marchages<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Dur\u00e9e.<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">5 journ\u00e9es individualis\u00e9es et 4 blocs.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>Co\u00fbt.<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">3000\u20ac (ou 3750\u20ac avec ta marge de 20%)<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Lieu et accessibilit\u00e9.<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sur le lieu de travail du stagiaire<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;WEB. 6# Cr\u00e9er son site e commerce&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_font=&#8221;Roboto Condensed|700|||||||&#8221; title_font_size=&#8221;20px&#8221; custom_margin=&#8221;||3px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Cr\u00e9er son site e-commerce<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">En 2\u00a0 jours de formations vous apprendrez les fondamentaux de la cr\u00e9ation d\u2019un site e-commerce. <\/span><span style=\"font-weight: 400;\"><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><b>Objectifs p\u00e9dagogiques:<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b>Th\u00e9orie<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comprendre l\u2019\u00e9cosyst\u00e8me d\u2019un site<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comprendre les diff\u00e9rents prestataires du domaine <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">et les tarifs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u00e9finir un nom de domaine et de le choisir\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Appr\u00e9hender un CMS et ses extensions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00catre capable de d\u00e9finir une template<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00catre capable d\u2019utiliser Chat gpt pour nourrir la r\u00e9daction de son site<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00catre capable de comprendre les bases du r\u00e9f\u00e9rencement naturel<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00catre capable de comprendre les bases du r\u00e9f\u00e9rencement local<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00catre capable de comprendre les licences d\u2019images<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monter son site CMS (7 pages)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00catre capable d\u2019installer et de g\u00e9rer l\u2019extension Woo-commerce\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Pr\u00e9requis:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00a0Ce module s\u2019adresse aux entreprises qui s\u2019inscrivent dans une d\u00e9marche d\u2019e-commerce.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoir une app\u00e9tence pour l\u2019outil informatique<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Contenus du programme de formation:<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b>JOUR 1<\/b><\/p>\n<p><b>Bloc 1. Conna\u00eetre l\u2019\u00e9cosyst\u00e8me d\u2019un site internet :<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nom de domaine, h\u00e9bergement et s\u00e9curit\u00e9 SSL<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les diff\u00e9rents prestataires du domaine du site Web<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La diff\u00e9rence entre un CMS et un site cod\u00e9 from scratch<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La diff\u00e9rence entre un site vitrine et un site e commerce<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Le site responsive<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&gt; Test (quizz rapide)<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Bloc 2. Comment recadrer une image<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les diff\u00e9rences fonctionnelles entre une image payante <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">et une image gratuite. L\u2019impact sur la communication <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">et le r\u00e9f\u00e9rencement.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les images \u00e0 licence libre. O\u00f9 en trouver ?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comment conna\u00eetre les mesures et le poids d\u2019une image ?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comment recadrer une image avec Adobe Express<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>JOUR 2<\/b><\/p>\n<p><b><br \/><\/b><b>Bloc 2. Comprendre en pratiquant le CMS WordPress :<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Installer WordPress chez un h\u00e9bergeur<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Installer la template Divi et d\u00e9finir son fonctionnement<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cr\u00e9er la page d\u2019accueil<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&gt; structure (sans design), contenu<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&gt; mots cl\u00e9 principal et champ lexical<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comment utiliser Chat GPT pour son contenu \u00e9ditorial<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>JOUR 3<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b>Bloc 3. Prise en main des pages :<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cr\u00e9ation de 3 autres pages essentielles \u00e0 son image de marque<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&gt; A propos, mentions l\u00e9gales, politique de confidentialit\u00e9, Conditions g\u00e9n\u00e9rales de vente<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Param\u00e9trer les fonctionnalit\u00e9s basiques de son site CMS<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>JOUR 4<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b>Bloc 4. Les extensions essentielles :<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Contact Form 7 &gt; cr\u00e9ation du formulaire de contact du site<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cr\u00e9ation de la page \u201cContact\u201d<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Bloc 5. Comprendre en pratiquant l\u2019extension <\/b><b><br \/><\/b><b>Woocommerce d\u00e9di\u00e9e \u00e0 WordPress :<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Installer l\u2019extension et comprendre son fonctionnement<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cr\u00e9er des pages produits simples et variables<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comprendre et cr\u00e9er des cat\u00e9gories et les \u00e9tiquettes<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>JOUR 5<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b>Bloc 5 (suite). Param\u00e9trer les pages produits :<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Suite<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>JOUR 6<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b>Bloc 6. Finalisation :<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Check point et rem\u00e9diation globale<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Bloc 7. En savoir plus :<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les diff\u00e9rentes extensions \u00e0 avoir<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>M\u00e9thode et moyens p\u00e9dagogiques:<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b>Apports th\u00e9oriques avec analyse de documents remis au stagiaire.<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mise en valeur de l\u2019exp\u00e9rience v\u00e9cue,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Phases de travail collectives et individuelles,<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Modalit\u00e9s d\u2019\u00e9valuation.<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c9tablir un auto-diagnostic de sa propre structure \u00e0 partir des \u00e9l\u00e9ments d\u00e9livr\u00e9s<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">R\u00e9diger l\u2019\u00e9bauche d\u2019une charte de confidentialit\u00e9<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Avantages de cette formation.<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Permet au stagiaire d\u2019\u00eatre autonome dans la gestion de son site.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offre la possibilit\u00e9 d\u2019acqu\u00e9rir les comp\u00e9tences n\u00e9cessaires pour solliciter des prestataires adapt\u00e9s \u00e0 leurs demandes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ne pas se faire l\u00e9ser par les d\u00e9marchages<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Dur\u00e9e.<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">5 journ\u00e9es individualis\u00e9es et 7 blocs..<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Co\u00fbt.<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">11740\u20ac<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Lieu et accessibilit\u00e9.<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Au de mon agence Lilith134, domicili\u00e9e au <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">32 avenue de Bordeaux 33740 Ar\u00e8s<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_toggle][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Roboto Condensed|700||on|||||&#8221; custom_margin=&#8221;||6px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Formations PRINT<\/h2>\n<p>[\/et_pb_text][et_pb_toggle title=&#8221;Print. 1# L&#8217;image cr\u00e9ative&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_font=&#8221;Roboto Condensed|700|||||||&#8221; title_font_size=&#8221;20px&#8221; custom_margin=&#8221;||1%||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><b>A.1#<\/b><b>\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">L\u2019image cr\u00e9ative<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">_<\/span><b>Adobe Firefly \/ Express<\/b><\/p>\n<p><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Cette journ\u00e9e de formations vous apprendra \u00e0 g\u00e9n\u00e9rer des images avec une IA <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">pour votre communication et \u00e0 la traiter.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Objectifs p\u00e9dagogiques:<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Etre sensibilis\u00e9 \u00e0 la composition d\u2019une image<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comprendre les mises en page d\u2019un flyer, affichette et publication<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cr\u00e9er les mises en page d\u2019un flyer, affichette et publication<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cr\u00e9er une communication \u00e0 l\u2019image de sa marque<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Pr\u00e9requis:<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00catre entrepreneurs et d\u00e9sireux d\u2019optimiser sa communication<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoir une app\u00e9tence pour l\u2019outil informatique<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Contenus du programme de formation:<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b>JOUR 1<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b>Bloc 1. Le langage des images :<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La construction d\u2019une image et son sens de lecture<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Le message d\u2019une m\u00eame image associ\u00e9 \u00e0 diff\u00e9rents textes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Des visuels \u00e0 l\u2019image de votre marque associ\u00e9 \u00e0 votre slogan<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&gt; R\u00e9alisation d\u2019une composition texte \/ Image<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Bloc 2. La cr\u00e9ation d\u2019une image avec l\u2019 IA Adobe Firefly<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ecrire un prompt<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">G\u00e9n\u00e9rer des images<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Recadrage<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Remplissage g\u00e9n\u00e9ratif<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>JOUR 2<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b>Bloc 3. Le traitement cr\u00e9atif d\u2019 une image avec Adobe express<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Recadrage<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Suppression d\u2019un \u00e9l\u00e9ment<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u00e9coupage<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Travailler le couleur<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>M\u00e9thode et moyens p\u00e9dagogiques:<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b>Apports th\u00e9oriques.<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Circonscrire les caract\u00e9ristiques techniques d\u2019une image destin\u00e9e au web\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Modalit\u00e9s d\u2019\u00e9valuation.<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c9tablir un auto-diagnostic sur la taille et le poids de ses images <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">charg\u00e9es sur son site.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">R\u00e9aliser le redimensionnement d\u2019une image et l\u2019exporter.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Avantages de cette formation.<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimiser partiellement le temps de chargement de ses pages web (CMS)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offre la possibilit\u00e9 d\u2019acqu\u00e9rir une comp\u00e9tence compl\u00e9mentaire en devenant le gestionnaire des images de son site.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Dur\u00e9e.<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">1\/2 journ\u00e9e &#8211; 2 blocs.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Co\u00fbt.<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">428\u20ac (ou 535\u20ac avec ta marge de 20%)<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Lieu et accessibilit\u00e9.<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sur le lieu de travail du stagiaire\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b><\/p>\n<p><\/b><\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;Print. 2# Cr\u00e9er la mise en page de flyer et affichette avec Adobe Express et IA (image et texte)&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_font=&#8221;Roboto Condensed|700|||||||&#8221; title_font_size=&#8221;20px&#8221; custom_margin=&#8221;||1%||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><b>A.2#<\/b><b>\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Cr\u00e9er la mise en page de : <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">flyer, affichette<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">_<\/span><b>Adobe express<\/b><\/p>\n<p><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Cette journ\u00e9e de formation vous permettra de savoir manipuler le logiciel <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">de mise en page Adobe Express et de cr\u00e9er votre propre communication.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Objectifs p\u00e9dagogiques:<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Etre sensibilis\u00e9 \u00e0 la composition d\u2019une image<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comprendre les mises en page d\u2019un flyer, affichette<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cr\u00e9er les mises en page personnalis\u00e9es d\u2019un flyer, affichette<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cr\u00e9er une communication \u00e0 l\u2019image de sa marque<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Pr\u00e9requis:<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00catre entrepreneurs et d\u00e9sireux d\u2019optimiser sa communication<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoir une app\u00e9tence pour l\u2019outil informatique<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Contenus du programme de formation:<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b>1 JOURN\u00c9E<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b>Bloc 1. Communication\u00a0 visuelle.<\/b><b><br \/><\/b><b>Comment cr\u00e9er une mise en page efficace ?<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Flyer<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Affichette<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Bloc 2. Cr\u00e9er une mise en page avec le logiciel Adobe express.<\/b><b><br \/><\/b><b>&gt; Prise en main<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les diff\u00e9rentes parties de l\u2019interface<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comment le logiciel fonctionne ?\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Bloc 3. Comprendre Adobe express en le pratiquant.<\/b><b><br \/><\/b><b>&gt; R\u00e9alisation d\u2019un flyer TD<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u00e9lectionner son support\/mod\u00e9le<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Param\u00e9trer son support<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les calques<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>&gt; traitement de l\u2019image\u00a0<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Recadrer une image<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Faire pivoter une image<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Suppression d\u2019un \u00e9l\u00e9ment\/arri\u00e8re plan<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Remplissage g\u00e9n\u00e9ratif IA<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Travailler le couleur<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Filtres<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nettet\u00e9<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u00e9coupage<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>&gt; traitement de l\u2019image\/texte\u00a0<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ajout de texte<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Charger une police<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Faire<\/span><span style=\"font-weight: 400;\"><\/span><\/li>\n<\/ul>\n<p><b>&gt; Exportation\u00a0<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conversion<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Partage<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Bloc 4. Comprendre Adobe express en le pratiquant.<\/b><b><br \/><\/b><b>&gt; R\u00e9alisation d\u2019une affiche TP<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cr\u00e9er le contenu selon sa marque (brouillon, croquis rapides)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u00e9lectionner son mod\u00e8le<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Modifier le(s) visuel(s)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Modifier les texte<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Exporter<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>M\u00e9thode et moyens p\u00e9dagogiques :<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b>Apports th\u00e9oriques.<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conna\u00eetre le contenu d\u2019un flyer et d\u2019une affichette<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Savoir composer une mise page personnalis\u00e9e pour un flyer et une affichette<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Savoir exporter son support de communication (flyer et affichette)\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Modalit\u00e9s d\u2019\u00e9valuation.<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c9tablir un auto-diagnostic sur sa communication imprim\u00e9e (flyer et affichette)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cr\u00e9er, r\u00e9aliser et exporter un flyer et une affichette personnalis\u00e9s<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Avantages de cette formation.<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Permet une autonomie relative de l\u2019entrepreneur dans sa communication<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enrichir ses connaissances sur sa communication visuelle<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comprendre l&#8217;impact d\u2019une image de marque sur une cible<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Dur\u00e9e.<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">1 journ\u00e9e &#8211; 4 blocs.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Co\u00fbt.<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">857\u20ac (ou 1071\u20ac avec ta marge de 20%)<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Lieu et accessibilit\u00e9.<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sur le lieu de travail du stagiaire\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b><\/b><\/p>\n<p><b> <\/b><\/p>\n<p><b><\/b><\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;Print | Web | RS. # Apprendre \u00e0 r\u00e9diger du contenu avec une IA (prompt ing\u00e9nierie)&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_font=&#8221;Roboto Condensed|700|||||||&#8221; title_font_size=&#8221;20px&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><b>A.4#<\/b><\/p>\n<p><span style=\"font-weight: 400;\">R\u00e9diger du contenu avec <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">l\u2019 IA ChatGPT<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Chat GPT est un outil incontournable pour cr\u00e9er le contenu de votre communication. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Cet outil vous permettra de vous donner des id\u00e9es et de g\u00e9n\u00e9rer du contenu <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">pertinent pour votre marque.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Objectifs p\u00e9dagogiques:<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Savoir \u00e9crire un prompt<\/span><\/li>\n<li><span style=\"font-weight: 400;\">R\u00e9aliser une ligne \u00e9ditoriale \u00e0 l\u2019image de votre marque<\/span><span style=\"font-weight: 400;\"><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">R\u00e9diger du contenu r\u00e9dactionnel pour vos supports de communication imprim\u00e9s et digitaux : Flyers, Affichettes, publications<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Pr\u00e9requis:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ce module s\u2019adresse aux entreprises d\u00e9sirant composer <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">un contenu efficace pour leur communication<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoir une app\u00e9tence pour l\u2019outil informatique<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoir une app\u00e9tence pour l\u2019\u00e9criture ou la volont\u00e9 de s\u2019y mettre<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Contenus du programme de formation:<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b>JOUR 1<\/b><\/p>\n<p><b>Bloc 1. \u00c9crire des prompts pour Chat GPT d\u00e9di\u00e9s au SEO d\u2019un site<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comment fonctionne ChatGPT<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comprendre la structure d\u2019un prompt<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Appr\u00e9hender un prompt d\u00e9di\u00e9 au SEO de pages Web<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&gt; Test (quizz rapide)<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Bloc 2. Audit personnalis\u00e9\u00a0<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analyse de votre positionnement (valeurs, promesse, cible)<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Bloc 3. Comprendre Chat GPT en le pratiquant<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ecrire un prompt en s\u2019appuyer sur le positionnement de l&#8217;entreprise<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u00e9gager les probl\u00e9matiques de sa cible avec Chat GPT<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cr\u00e9er une ligne \u00e9ditoriale \u00e0 votre image<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">G\u00e9n\u00e9rer du contenu structur\u00e9 (selon le m\u00e9dia choisi)<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>M\u00e9thode et moyens p\u00e9dagogiques:<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b>Apports th\u00e9oriques et pratiques<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mise en valeur de l\u2019exp\u00e9rience v\u00e9cue professionnelle<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Apprendre \u00e0 resituer son image sur un march\u00e9<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Appr\u00e9hender l\u2019IA Chat GPT et l\u2019\u00e9criture de prompts<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> dans une d\u00e9marche de communication.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Modalit\u00e9s d\u2019\u00e9valuation.<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c9tablir un auto-diagnostic de son positionnement<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Appliquer une ligne \u00e9ditoriale sur un m\u00e9dia<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Avantages de cette formation.<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">En utilisant Chat GPT, vous optimiserez votre temps de r\u00e9daction.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vous saurez r\u00e9diger votre propre ligne \u00e9ditoriale\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vous aurez des id\u00e9es pour r\u00e9aliser vos supports de communication<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Dur\u00e9e.<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">1 journ\u00e9e individualis\u00e9e et 3 blocs.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>Co\u00fbt.<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">857\u20ac (ou 1071,25\u20ac avec ta marge de 20%)<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Lieu et accessibilit\u00e9.<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sur le lieu de travail du stagiaire<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b><\/p>\n<p><\/b><\/p>\n<p>[\/et_pb_toggle][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Roboto Condensed|700||on|||||&#8221; custom_margin=&#8221;||6px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Formations r\u00e9seaux sociaux<\/h2>\n<p>[\/et_pb_text][et_pb_toggle title=&#8221;RS. 1# Cr\u00e9er une publication RS originale avec Adobe express et IA (image et texte)&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_font=&#8221;Roboto Condensed|700|||||||&#8221; title_font_size=&#8221;20px&#8221; custom_margin=&#8221;||1%||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Cr\u00e9er une publication RS <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">(Facebook, Instagram, Linkedin\u2026)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">_<\/span><b>Adobe express<\/b><\/p>\n<p><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Cette journ\u00e9e de formation vous permettra de savoir manipuler le logiciel <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">de mise en page Adobe express et de g\u00e9rer votre propre publication RS<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Objectifs p\u00e9dagogiques:<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Etre sensibilis\u00e9 \u00e0 la composition d\u2019une image<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comprendre les diff\u00e9rentes cibles des diff\u00e9rents RS<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comprendre les mises en page d\u2019une publication<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cr\u00e9er le mise en page personnalis\u00e9es d\u2019une publication<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cr\u00e9er une communication \u00e0 l\u2019image de sa marque<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Pr\u00e9requis:<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoir suivi la formation A2# <\/span><i><span style=\"font-weight: 400;\">\u201cCr\u00e9er la mise en page de : <\/span><\/i><i><span style=\"font-weight: 400;\"><br \/><\/span><\/i><i><span style=\"font-weight: 400;\">flyer, affichette_Adobe express\u201d<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00catre entrepreneurs et d\u00e9sireux d\u2019optimiser sa communication RS<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoir une app\u00e9tence pour l\u2019outil informatique<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Contenus du programme de formation:<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b>1 JOURN\u00c9E<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b>Bloc 1. Communication\u00a0 visuelle.<\/b><b><br \/><\/b><b>Comment cr\u00e9er une mise en page RS efficace ?<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Discours<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Image<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Bloc 2. Cr\u00e9er une publication avec le logiciel Adobe express.<\/b><b><br \/><\/b><b>&gt; Workflow<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les diff\u00e9rentes parties de l\u2019interface (rappel)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comment le logiciel fonctionne ? (rappel)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Le processus de cr\u00e9ation d\u2019une publication dans Adobe Express<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Bloc 3. Comprendre Adobe express en le pratiquant.<\/b><b><br \/><\/b><b>&gt; R\u00e9alisation d\u2019une publication personnalis\u00e9e<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u00e9lectionner son support\/mod\u00e8le<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Param\u00e9trer son support<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u00e9lection et traitement de l\u2019image<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u00e9lection et traitement de texte<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Publier<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Programmer<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Bloc 4. Comprendre Adobe express en le pratiquant.<\/b><b><br \/><\/b><b>&gt; R\u00e9alisation d\u2019une publication TP<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cr\u00e9er le contenu selon sa marque (brouillon, croquis rapides)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u00e9lectionner son mod\u00e8le<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Modifier le(s) visuel(s)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Modifier les texte<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Programmer<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>M\u00e9thode et moyens p\u00e9dagogiques :<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b>Apports th\u00e9oriques.<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conna\u00eetre le contenu d\u2019un flyer et d\u2019une affichette<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Savoir composer une mise page personnalis\u00e9e pour un flyer et une affichette<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Savoir exporter son support de communication (flyer et affichette)\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Modalit\u00e9s d\u2019\u00e9valuation.<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c9tablir un auto-diagnostic sur sa communication imprim\u00e9e (flyer et affichette)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cr\u00e9er, r\u00e9aliser et exporter un flyer et une affichette personnalis\u00e9s<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Avantages de cette formation.<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Permet une autonomie relative de l\u2019entrepreneur dans sa communication<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enrichir ses connaissances sur sa communication visuelle<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comprendre l&#8217;impact d\u2019une image de marque sur une cible<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Dur\u00e9e.<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">1 journ\u00e9e &#8211; 4 blocs.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Co\u00fbt.<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">857\u20ac (ou 1071\u20ac avec ta marge de 20%)<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Lieu et accessibilit\u00e9.<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sur le lieu de travail du stagiaire\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b><\/p>\n<p><\/b><\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;RS. 2# Ecrire, cr\u00e9er et programmer des publications RS avec Adobe express et des IA (images et textes)&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_font=&#8221;Roboto Condensed|700|||||||&#8221; title_font_size=&#8221;20px&#8221; custom_margin=&#8221;||1%||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Cr\u00e9er et programmer une campagne RS <\/span><span style=\"font-weight: 400;\">(Facebook, Instagram, Linkedin\u2026)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">_<\/span><b>Adobe express<\/b><\/p>\n<p><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Ces deux journ\u00e9es de formation vous permettra de :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">affirmer vos connaissances sur le logiciel Adobe express<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">comprendre la strat\u00e9gie de campagne RS.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">g\u00e9n\u00e9rer une campagne RS de 2 mois (8 publications)<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Objectifs p\u00e9dagogiques:<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sensibilisation \u00e0 la strat\u00e9gie cr\u00e9ative<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sensibilisation \u00e0 la strat\u00e9gie RS<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cr\u00e9er une campagne RS<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Affirmer ses connaissances du logiciel Adobe Express<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Pr\u00e9requis:<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00catre entrepreneurs et d\u00e9sireux d\u2019optimiser sa communication RS<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoir une app\u00e9tence pour l\u2019outil informatique<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoir suivi la formation A1#<\/span><i><span style=\"font-weight: 400;\">\u00a0 <\/span><\/i><i><span style=\"font-weight: 400;\"><br \/><\/span><\/i><i><span style=\"font-weight: 400;\">L\u2019image cr\u00e9ative_Adobe Firefly \/ Express<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoir suivi la formation A2# <\/span><span style=\"font-weight: 400;\"><br \/><\/span><i><span style=\"font-weight: 400;\">\u201cCr\u00e9er la mise en page de : flyer, affichette_Adobe express\u201d<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoir suivi la formation A3# <\/span><span style=\"font-weight: 400;\"><br \/><\/span><i><span style=\"font-weight: 400;\">\u201cCr\u00e9er une publication RS (Facebook, Instagram, Linkedin\u2026) _Adobe express\u201d<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoir suivi la formation A4# <\/span><span style=\"font-weight: 400;\"><br \/><\/span><i><span style=\"font-weight: 400;\">\u201cR\u00e9diger du contenu avec l\u2019 IA ChatGPT\u201d<\/span><\/i><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Contenus du programme de formation:<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b>JOUR 1<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b>Bloc 1. Comment cr\u00e9er un contenu RS \u00e0 son image avec Chat GPT ?<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c9tablir une strat\u00e9gie<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c9tablir sa ligne \u00e9ditoriale<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cr\u00e9er du contenu r\u00e9dactionnel structur\u00e9<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">G\u00e9n\u00e9rer des conseils de visuels<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Bloc 2. S\u00e9lectionner\/cr\u00e9er des visuels de campagne<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Justifier son choix de visuel sur une banques d\u2019images\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rassembler des donn\u00e9es pertinentes et g\u00e9n\u00e9rer une image IA<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Bloc 3. Comprendre Adobe express en le pratiquant.<\/b><b><br \/><\/b><b>&gt; R\u00e9alisation de la publication cl\u00e9<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u00e9lectionner sa rh\u00e9torique visuelle \u00e0 partir d\u2019exemples donn\u00e9s\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cr\u00e9er ou g\u00e9n\u00e9rer votre image<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u00e9lectionn\u00e9 ou reformuler le texte g\u00e9n\u00e9r\u00e9 au pr\u00e9alable (cf. bloc 1)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cr\u00e9er votre publication cl\u00e9<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>JOUR 2<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b>Bloc 4. Comprendre Adobe express en le pratiquant.<\/b><b><br \/><\/b><b>&gt; R\u00e9alisation de 7 publications personnalis\u00e9es<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u00e9lectionner son support\/mod\u00e8le<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Param\u00e9trer son support<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u00e9lection et traitement de l\u2019image<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u00e9lection et traitement de texte<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Programmer<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>M\u00e9thode et moyens p\u00e9dagogiques :<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b>Apports th\u00e9oriques et pratiques.<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Savoir cr\u00e9er une campagne pertinente pour votre cible<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Savoir d\u00e9velopper une strat\u00e9gie RS facilement<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cr\u00e9er une campagne RS de 2 mois<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Modalit\u00e9s d\u2019\u00e9valuation.<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">R\u00e9alisation de 8 publications avec une ligne \u00e9ditoriale<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Avantages de cette formation.<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Permet une autonomie relative de l\u2019entrepreneur dans sa communication RS<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Dur\u00e9e.<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">2 journ\u00e9e &#8211; 4 blocs.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Co\u00fbt.<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">1714\u20ac (ou 2142\u20ac avec ta marge de 20%)<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Lieu et accessibilit\u00e9.<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sur le lieu de travail du stagiaire\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b><\/p>\n<p><\/b><\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;RS. 3# Ecrire, cr\u00e9er et monter des vid\u00e9os RS avec Adobe express et des IA (images et textes)&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_font=&#8221;Roboto Condensed|700|||||||&#8221; title_font_size=&#8221;20px&#8221; custom_margin=&#8221;||1%||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><b>A.6#<\/b><b>\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Cr\u00e9er une vid\u00e9o RS et la publier <\/span><span style=\"font-weight: 400;\">(Facebook, Instagram, Linkedin\u2026)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">_<\/span><b>Adobe express<\/b><\/p>\n<p><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Ces 2 jours de formation vous permettront d\u2019affirmer vos connaissances du logiciel <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Adobe express et de cr\u00e9er votre propre publication vid\u00e9o sociale.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Objectifs p\u00e9dagogiques:<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Etre sensibilis\u00e9 \u00e0 la composition d\u2019une image<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Etre sensibilis\u00e9 \u00e0 la pr\u00e9production \u00e0 l\u2019image de son entreprise<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&gt; initier un sc\u00e9nario selon ses probl\u00e9matiques<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Etre sensibilis\u00e9 aux plans d\u2019une vid\u00e9o sociale dans un sc\u00e9nario<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comprendre la post production (montage, effets, son, habillage graphique)<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Pr\u00e9requis:<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00catre entrepreneurs et d\u00e9sireux d\u2019optimiser sa communication RS \u00e0 travers la cr\u00e9ation d\u2019une vid\u00e9o sociale<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoir une app\u00e9tence pour l\u2019outil informatique<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoir la volont\u00e9 de s&#8217;investir dans le domaine de la vid\u00e9o<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoir suivi la formation A1#<\/span><i><span style=\"font-weight: 400;\">\u00a0 <\/span><\/i><i><span style=\"font-weight: 400;\"><br \/><\/span><\/i><i><span style=\"font-weight: 400;\">L\u2019image cr\u00e9ative_Adobe Firefly \/ Express<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoir suivi la formation A2# <\/span><span style=\"font-weight: 400;\"><br \/><\/span><i><span style=\"font-weight: 400;\">\u201cCr\u00e9er la mise en page de : flyer, affichette_Adobe express\u201d<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoir suivi la formation A3# <\/span><span style=\"font-weight: 400;\"><br \/><\/span><i><span style=\"font-weight: 400;\">\u201cCr\u00e9er une publication RS (Facebook, Instagram, Linkedin\u2026) _Adobe express\u201d<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoir suivi la formation A4# <\/span><span style=\"font-weight: 400;\"><br \/><\/span><i><span style=\"font-weight: 400;\">\u201cR\u00e9diger du contenu avec l\u2019 IA ChatGPT\u201d<\/span><\/i><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Contenus du programme de formation:<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b>JOURN\u00c9E 1<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b>Bloc 1. Appr\u00e9hender les \u00e9l\u00e9ments constitutifs d\u2019une vid\u00e9o :<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les plans au cin\u00e9ma<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L\u2019impact de la couleur<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L\u2019impact du son<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Bloc 2. Appr\u00e9hender les diff\u00e9rentes vid\u00e9os sociales :<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les diff\u00e9rents formats<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les types de contenus<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pour quelle cible ?<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Bloc 3. Appr\u00e9hension de la vid\u00e9o sociale dans Adobe Express<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L\u2019interface : les \u00e9tapes de cr\u00e9ation d\u2019une vid\u00e9o dans le logiciel<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les outils utilis\u00e9s<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">R\u00e9alisation d\u2019une courte vid\u00e9o (r\u00e9el)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">&gt; \u00e0 partir d\u2019\u00e9l\u00e9ments fournis<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Bloc 4. Comprendre Adobe express en le pratiquant <\/b><b><br \/><\/b><b>&gt; Les \u00e9tapes de sa production vid\u00e9o : d\u00e9finir sa strat\u00e9gie<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Etablir une strat\u00e9gie \u00e0 son image avec Chatgpt<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u00e9finir le message \u00e0 faire passer<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u00e9finir les visuels cl\u00e9<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ecrire son court sc\u00e9nario<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Bloc 5. Comprendre Adobe express en le pratiquant.<\/b><b><br \/><\/b><b>&gt; Les \u00e9tapes de sa production vid\u00e9o : r\u00e9aliser son sc\u00e9nario<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">R\u00e9aliser son storyboard<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Planifier les plans<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>JOURN\u00c9E 2<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b>Bloc 6.\u00a0 Comprendre Adobe express en le pratiquant.<\/b><b><br \/><\/b><b>&gt; Les \u00e9tapes de sa production vid\u00e9o : r\u00e9aliser sa production<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u00e9lectionner les visuels \/ ou tournage<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u00e9lectionner le son<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Bloc 7. Comprendre Adobe express en le pratiquant.<\/b><b><br \/><\/b><b>&gt; Les \u00e9tapes de sa production : r\u00e9aliser sa postproduction<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">R\u00e9aliser le montage\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Traitement graphique<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Traitement des animations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Traitement du son<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Bloc 8. Comprendre Adobe express en le pratiquant.<\/b><b><br \/><\/b><b>&gt; Le partage<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Partager sa vid\u00e9o<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Programmer sa vid\u00e9o<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>M\u00e9thode et moyens p\u00e9dagogiques :<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b>Apports th\u00e9oriques et pratiques.<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Savoir d\u00e9finir un message dans une vid\u00e9o sociale<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Savoir cr\u00e9er et r\u00e9aliser une vid\u00e9o sociale<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Savoir partager et programmer une vid\u00e9o sociale<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Modalit\u00e9s d\u2019\u00e9valuation.<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cr\u00e9er, r\u00e9aliser et exporter une vid\u00e9o sociale personnalis\u00e9e<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Avantages de cette formation.<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Permet une autonomie relative de l\u2019entrepreneur dans sa communication RS<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enrichir ses connaissances sur sa communication visuelle<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comprendre l&#8217;impact de son image de marque dans une vid\u00e9o sur une cible<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Dur\u00e9e.<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">2 journ\u00e9es &#8211; 8 blocs.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Co\u00fbt.<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">1714\u20ac (ou 2142,5\u20ac\u00a0 avec ta marge de 20%)<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Lieu et accessibilit\u00e9.<\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sur le lieu de travail du stagiaire\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b><\/p>\n<p><\/b><\/p>\n<p>[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toutes les formations de communication visuelleFormations WEBB.1#\u00a0 Traitement d\u2019une image pour le web _Le redimensionnement Une image redimensionn\u00e9e \u00e0 la bonne taille aide \u00e0 optimiser le chargement d\u2019une page web. &nbsp; Objectifs p\u00e9dagogiques: &nbsp; D\u00e9finir une\u00a0 licence d\u2019image Relever les mesures d\u2019une image sur un site internet Redimensionner une image &nbsp; Pr\u00e9requis: &nbsp; \u00catre entrepreneurs [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"class_list":["post-190","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Formations r\u00e9serve - formations<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/formations.lilithbaie.fr\/?page_id=190\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Formations r\u00e9serve - formations\" \/>\n<meta property=\"og:description\" content=\"Toutes les formations de communication visuelleFormations WEBB.1#\u00a0 Traitement d\u2019une image pour le web _Le redimensionnement Une image redimensionn\u00e9e \u00e0 la bonne taille aide \u00e0 optimiser le chargement d\u2019une page web. &nbsp; 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